Cruelty-free & Ethical Optics Choices

We're pleased to have recently moved our optics products onto our online shop. Please explore our range of cruelty-free optics and get in touch with our team if you have any questions about choosing your products. Our Visitor Centre on Poole Quay also stocks our optics range, where you can receive advice and try out the optics you are interested in. During December, we will be open at weekends 10am-4pm (excluding 26th, 27th).

In 2016 and 2018, Ethical Consumer Magazine published reports (Shooting Wildlife & Shooting Wildlife II) looking into the marketing, ethics and brand focus of 30 large optics companies across the world that sold binoculars, telescopes and cameras. The findings highlighted that many of the optics brands actively supported, promoted and marketed their products to Big Game and Trophy Hunters. When we set up our Birds of Poole Harbour VC in 2018, we were keen to sell a range of optics that best fitted within our own charities ethos and ethics, and therefore decided to only sell brands that scored well within the Ethical Consumer reports.